It’s gotten a little harder to find up-and-comers who’re getting a buzz lately. I’ve usually checked out the charts on CMJ, but they’ve folded and left a big hole with colleges to report charts to. So I’ve checked out the NACC charts (north american college and community charts) and get intrigued by artists, who’ve self-released their albums. Enter Illism.
Illism is composed of hip hop artist Envy, and R&B vocalist Fancy. They’re a husband and wife duo that worked together in 2015. The two made music, separately before then. In 2008, Envy’s single “Ringtone” cracked Billboard’s hot 100 singles. Fancy’s self-titled track broke out in 2010 after it appears on VH1’s Basketball Wives. You need to check them out, and I’m about to give you four reasons to follow them.
Illism is an incredible crossover between hip hop and RnB
Their sound would make Mary J. Blige insanely jealous. I haven’t heard a duo as good as this since Mary J and Method Man did “You’re all I need”. You hear duo’s, and they’re mostly watered down. Check out “MNSOTA” and “Talk About It”, and you’ll agree that their sound stands above the rest.
They’re a perfect example of DIY-ers getting their name out
They have their own MAGAZINE on their website. Well-done, detailed, and with advertisements (their merch). Cool as hell and a creative way to get their name out. Add that to their website, and Youtube, and you can tell they’re getting their hustle on.
their music has been on over 50 cable series, movies, and commercials
Have you watched Keeping Up with the Kardashians? Jersey Shore? Orange is the New Black? If you said yes to any of these, you probably heard an Illism track on there. It doesn’t stop with TV, Illism’s music was in movies such as Ride Along and Harold and Kumar.
Illism chosen as a finalist in Prince’s “Battle of the Bands” competition at Paisley Park
Prince loved to work with new talent, like The Time and 3rdEyeGirl. To pay tribute, Prince’s heirs are hosting a battle of the bands competition at Paisley Park. Illism was one of the four finalists in the competition where more than 125 acts entered the contest.